Monday, December 9, 2013

Franchises: A Proven Method to Succeed


When looking at the big picture, you can see that franchising is a proven way to distribute goods and services. During the present slow down in the US economy, the franchising industry seems to be unaffected. Franchises are actually growing in one of the most difficult times to successfully promote a business. There are many opportunities for anyone wishing to own a business in the franchise sector and many reasons to choose a franchise over a stand alone business.

Top Franchises
There are many different types of franchises. However, when most people think about franchises, they usually think about fast food restaurants like McDonald’s and Burger King, but these are only a small portion of franchises today. According to Entrepreneur.com, the top 10 franchises for 2013 are Hampton Hotels, Subway, Jiffy Lube, 7-Eleven, Supercuts, Anytime Fitness, Servpro, Denny’s, McDonald’s and Pizza Hut. This shows that only four out of the ten are fast food, and the rest are from other various business sectors. It seems as if a franchise is a great way to ensure that any type of business you want to open remains profitable.

Proven Method
The best benefit of owning a franchise is knowing that you are getting a proven plan to succeed. The franchisor has tested and chosen a strategy that is guaranteed to give all their franchisees success. They want to spread their brand name and have found a way to ensure that they experience growth. You can benefit from the previous knowledge and experience of the mother company and other owners of the franchises. There is a vast pool of knowledge that you can get from opening a franchise compared to a stand alone business.

Fitness Franchises
One of the biggest growing categories in the franchising industry is fitness. One of the biggest groups of people in the US population is the Baby Boomers, and as they are growing older the fitness industry is benefiting. In today's world we want to be an anti-aging population. Everyone is looking for a way to stay young and healthy, and the Baby Boomers are leading the way. They want to live healthier and longer, which is why you see so many fitness franchises opening. The public has a need for more fitness centers, and the franchising sector is growing to help fill this void. While Anytime Fitness is the only fitness franchise in the top ten, there are many others, such as Curves, Bally Fitness, Gold's Gym and many others that seem to be profiting from the current need for fitness businesses.